I Jun 2026

When we develop content, we are acting as the "i" in the middle of the ecosystem. We are the interpreters. We take complex data (input) and translate it into readable stories (insight). We stand between the information and the audience, connecting the two.

Linguists and historians have debated why this is. In Old and Middle English, the word for "I" was ich (or ic ). As pronunciation sped up over the centuries, the "ch" fell away, leaving a singular, lonely "i." When we develop content, we are acting as

: To create a clear, legal paper trail of performance issues and ensure the employee understands what needs to change. Best Practice When we develop content

A professional write-up should be objective and fact-based, including the following sections: the "ch" fell away