Let’s be honest: the industry’s first attempt to keep older actresses relevant was the “Hot Mom” phenomenon. While a slight improvement over the invisible crone, it was still a lens focused on male desire. The mature woman was valuable only insofar as she was still "f---able" to a younger male lead.

: When older women did appear, they were frequently confined to the "Golden Ager" or "Shrew" stereotypes, or depicted primarily as grandmothers and caregivers.

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