Most business models fall into one of three primary categories of activities, as identified by Strategyzer and other industry experts: Production:
| Business Model Block | How it dictates Key Activities | | :--- | :--- | | | What must we do to deliver this value? If the value is "convenience," logistics and app usability become key activities. | | Key Resources | What activities are required to manage these resources? If you have a large sales team (resource), "Sales Training" becomes a key activity. | | Customer Segments | How do we reach these people? If the segment is mass market, "Mass Marketing" becomes a key activity. | key activities business model
Essential for businesses where a platform is the primary resource (e.g., Most business models fall into one of three
Designing a new sneaker, assembling electronics, or coding software updates. Focus: Quality, speed, and cost-efficiency. 2. Problem Solving If you have a large sales team (resource),
If the answer to #1 and #2 is “yes,” and #3 is “no”—you have found a Key Activity. Protect it, invest in it, and obsess over it.