Sabri | Suby Persuasion Mastery

Why? Because prediction fulfillment creates trust. When you tell a customer what they will feel, and they feel it, you establish neurochemical dominance. They will become evangelists because you have literally predicted their internal state.

: To increase conversion, the business should minimize the prospect's risk by offering guarantees that place the weight of the result on the business rather than the customer. sabri suby persuasion mastery