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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life , the acclaimed book by Rory Sutherland. Core Concepts of "Alchemy" alchemy rory sutherland pdf repack
The real magic isn’t in a compressed ZIP file hidden on a Russian forum. The real magic is in Sutherland’s upside-down worldview. It’s in the permission he gives you to be illogical, to try the silly idea, to paint the train carriage yellow, to put a ridiculous price on a product just because it changes perception. Disclaimer: This article is for informational purposes only