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Visit global.oup.com. Search for "How Brands Grow Part 2." OUP sells DRM-free EPUBs for many academic titles. As of 2025, the price is approximately $35-45 USD for the ebook. This version includes all charts and tables formatted correctly.

Because Part 2 is a recent, highly commercial academic text (published by Oxford University Press), it is protected by strict copyright. You will find many sketchy websites claiming to offer a free EPUB of How Brands Grow Part 2 . These are usually:

The central thesis is that brand growth is driven by (acquiring more customers) rather than deepening loyalty among existing ones.

You can find the official digital version on the following platforms: Amazon Kindle : Listed as the How Brands Grow: Part 2 Revised eBook