Malaysian culture is defined by its "Truly Asia" spirit, a harmonious blend of Malay, Chinese, Indian, and indigenous heritage.
is not easy to define. It is messy. It is contradictory. It is a film where a Tamil ghost haunts a Chinese family speaking Malay. It is a rap song about Islamic spirituality. It is a shadow puppet casting the silhouette of a superhero.
Young Malaysians are actively rejecting Western content in favor of local stories. The hashtag #SupportLocalMY has trended numerous times, leading to crowdfunded films and music.