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Public discourse often relies on "big data" to convey the scale of a crisis. However, the human brain is frequently overwhelmed by large numbers—a phenomenon known as "compassion fade." When a campaign reports that millions are affected by a specific hardship, the audience may feel a sense of helplessness.

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Consider the "Green Dot" campaign, originally designed for violence prevention. The campaign relies heavily on peer-to-peer storytelling. When a young athlete hears a teammate describe how they intervened in a potentially dangerous situation at a party, the story does three things: Public discourse often relies on "big data" to

Mental health awareness, particularly among men, has historically struggled due to stoicism. The National Institute of Mental Health launched a campaign featuring video testimonials of everyday men—firefighters, office workers, fathers—discussing their struggles with depression. By using survivors who looked like the target audience, the campaign normalized vulnerability, leading to a measurable increase in men seeking screening and therapy. When a young athlete hears a teammate describe